At WPMarket, we are on a search. We are searching for products that inspire us with their beauty, their design, and above all else, the greater good that they can achieve. We genuinely believe that we, as consumers, can be a force for change in this world, and we know that we’re not just being idealistic. We have carefully chosen partners that have real, demonstrated impacts from the programming that they are engaged in.
With excitement, we present to you another great organization doing just that: Elolo. Laurie Broomberg started Elolo when she realized the need to support women infected with HIV/AIDS in her community in Cape Town, South Africa. These women were burdened with the stigma associated with their disease and trapped in a vicious cycles of poverty that limited their ability to access the drugs they needed.
Laurie cultivated her passion for beautiful crafts and her entrepreneurial spirit and founded Elolo as a way to help bring these women out of poverty. Elolo provides training to the women who help to craft the beautiful bracelets that we delightfully display at WPMarket. This take home pay has allowed them to build homes, send their children to school, and move beyond being defined by their illness.
Our partners are working every day to impact the lives of the women in their communities. We invite you to be part in the effort and share this journey with us!
“Few will have the greatness to bend history itself, but each of us can work to change a small portion of events. It is from numberless diverse acts of courage and belief that human history is shaped. Each time a man stands up for an ideal, or acts to improve the lot of others, or strikes out against injustice, he sends forth a tiny ripple of hope, and crossing each other from a million different centers of energy and daring those ripples build a current which can sweep down the mightiest walls of oppression and resistance.” ― Robert F. Kennedy
Dana and Rachel
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